Payment due reminder
Hi {name}, your {amount} invoice is due on {date}. Pay now to avoid fees: {link}
Overdue invoice
{name}, your {amount} invoice is overdue. Resolve it today: {link}
Abandoned cart
{name}, you left items in your cart! Complete your order in 1h and get {discount}: {link}
Order confirmed
Order #{number} confirmed! Track delivery here: {link}
Appointment reminder
Hi {name}, reminder: your appointment is on {date} at {time}. Reschedule: {link}
Attendance confirmation
{name}, confirm your attendance on {date}. Reply YES to confirm or NO to cancel.
Verification code
Your SMSGo code is {code}. Valid for 5 minutes. Never share this code.
Offer with opt-out
{name}, exclusive offer: {discount} OFF until {date}! Shop now: {link}. Opt out: reply STOP
Service disruption
Hi {name}, we detected an issue in your area. Service expected by {time}.
Inactive customer
We miss you, {name}! Come back and get {benefit}. Valid until {date}: {link}
Quick best practices
- Use variables in braces ({name}, {amount}, {link}) and personalize each contact.
- Avoid unnecessary emoji: Unicode reduces the single-SMS limit from 160 to 70 characters.
- Always include opt-out language in marketing messages and record consent.
- Shorten links to save space and measure clicks.
Learn when to use each type in transactional vs. marketing SMS and how to scale campaigns with bulk SMS sending.