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Abandoned Cart SMS Template

Recover lost sales with a short, personalized SMS with a clear call-to-action. The key is timing (send 30 minutes to 2 hours after abandonment) and offering a direct path to complete the purchase.

Marketing
YourStore

Hi {{name}}, you left items in your cart. They are waiting for you! Complete now and enjoy free shipping: {{link}} Opt-out: {{optout}}

Tips for this template

  • Send between 30 minutes and 2 hours after abandonment.
  • Include the customer name and product name when possible.
  • Offer a real benefit: free shipping, discount, or gift.
  • Always include a direct checkout link and an opt-out option.

Use cases

E-commerce

Recover up to 15% of abandoned carts in online stores.

Marketplace

Sellers can re-engage buyers who did not complete the order.

Subscriptions

Recover users who started a subscription but did not finish.

Frequently asked questions

What is the best time to send?

Ideally between 30 minutes and 2 hours after abandonment, during business hours.

Do I need opt-in for abandoned cart SMS?

In Brazil, abandoned-cart messages usually rely on legitimate interest, but include opt-out and comply with LGPD.

Can I include a link in the SMS?

Yes. Use URL shorteners to save characters and track clicks.

How much does it cost?

From R$0.075 per SMS. Recovering a R$200 cart already pays for the campaign.

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