Advantages of SMS Marketing
SMS has up to a 98% open rate, arrives in seconds, and does not compete with inbox algorithms. Compared to email, it generates faster responses and conversions, especially for short-term offers.
Definition
SMS Marketing is the use of text messages to send promotional offers, launch alerts, or relationship content to a contact base that has authorized reception. It is a direct, personal, and high-attention channel.
Rules and LGPD
In Brazil, SMS marketing requires prior and clear consent (opt-in), sender identification, and an opt-out option. Messages without consent can lead to fines and reputational damage.
How to do SMS Marketing with SMSGo
Segment your audience, create short messages with clear CTAs, choose appropriate times, and use webhooks to measure delivery. For bulk sends, use POST /v1/sms/send/batch with the recipient list.
Frequently asked questions
Does SMS marketing still work?
Yes. When well-segmented and consent-based, SMS marketing has one of the highest ROIs in digital marketing.
Do I need opt-in?
Yes. Consent is mandatory in Brazil (LGPD) and many other jurisdictions. Keep proof of opt-in.
What is the best time to send?
Weekdays between 10am and 8pm usually perform best. Avoid early morning and holidays unless the communication is urgent.
How much does it cost?
From R$0.075 per SMS. You pay only for what you send, with no monthly fee.
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